As your business grows, your role as a leader should change and evolve. This includes what you do on a regular basis and what you relinquish to others. As you realign your leadership into co-creation, you’ll face countless challenges, including properly choosing and nurturing a team, letting go of all the things you once personally did, and even breaking old habits.
In this episode, I converse with Erika Sinner, founder and CEO of Directorie™ about numerous facets of leadership. We talk about setting healthy standards and expectations both for ourselves as leaders and for our team. Erika shares her wisdom regarding trusting yourself and following what you know, deep down, is the next right thing. As we talked, Erika dropped a truth bomb that even I was challenged by. I hope you’re challenged and encouraged as well.
“When you think about things about your business, you always feel like… ‘We don’t have time to create training’, ‘We don’t have time to hire’... And if you replace that with ‘It’s not important to create training’... it changes! It shifts how you feel about the things you just said. Because when you really think about it that way, you have to prioritize the things that are important. Or something’s gotta give.” – Erika Sinner
Enthusiasm, effort, and excellence: the keywords that embody all of Erika’s endeavors. And founding Directorie™ is no exception to this rule…she saw the need for a different model in the industry, and she stepped up to fill the void.
For nearly 20 years, she’s built successful teams, brands, and managed a myriad of agency relationships in the pharmaceutical industry. Her experience spans rare disease, high-science, and traditional medications delivered in the hospital, community setting, or by focused specialists. From clinical development through commercialization and lifecycle management, she challenges her teams and clients to always imagine a unique solution with an empathetic basis.
Erika extends that caring spirit to her family, foster families, and animal rescue organizations. You can participate in those adventures by joining her, her husband, Chris and her furbabies Kingston, Mishka, Edmond, and Theodore on Instagram @crazy4pei.
Directorie™ is a highly-experienced team of pharmaceutical marketing pros ready to take projects to level 11. They confidently join teams with a whole stack of experience to commercialize and prepare organizations with one goal: Medications reaching patients who need them most.
With the demands of life and business in our modern times, peace can be elusive. Yet, as female CEOs, we sometimes talk ourselves out of creating that necessary environment of calm. We wrongly believe we’re not worthy or that it’s indulgent or selfish, but it isn’t. It’s truly an investment in yourself and your business.
In this episode, I talk with interior designer Tara Fust (Tara Fust Design) about the value of peace. We discuss fostering peace in all endeavors, whether it’s in your surroundings or within relationships. She shares about the joy of finding common ground with other women, the pitfalls of taking on a business partner, and the power of staying present through failure. As you listen to our discussion, I hope you find the inspiration to build beauty and serenity into your life and business.
“When you can create those moments of peace and quiet where you can just kinda get back to who you are… So powerful.” – Tara Fust
Tara is the founder and designer of Tara Fust Design. TFD is all about collected, casual, effortless style. It's home. The kind of place that makes you want to kick off your shoes, grab a drink, and hang out for a while.
Tara in her own words…
THE FAT: I'm the daughter of an interior designer who grew up living in homes that were constantly evolving, changing… being redone. Combine that with the sunshine and beaches of Southern California and it’s no surprise I’m living a creative life that’s inspired by easy, beautiful living.
THE SKINNY: A move South and the springboard of a little home furnishings store—plus a handful of great clients—and I’ve found my place. It's about creating homes and spaces that invite you in, beg you to stay, and make your day when you come through the door.
The power of showing up, rather than serving in sacrifice, cannot be overstated. When we commit, when we are there, even when no one else is, a superpower is released that often comes in no other way.
In this episode, I talk with Bernadette Doyle, owner and CEO of Bernadette Doyle.com about the superpower of showing up. Throughout our conversation, we discuss feminine leadership, thriving through the unknown, the disservice of sacrifice in business, and much more. I hope you receive a fresh perspective on the magic of committing to, and trusting, yourself.
“There is nothing, in my experience, that trumps that energy of just showing up, committed. I’m committed to serve. I’m here and I’m showing up, even if… you know, you do a Facebook live and you can see you might have no one on with you. But you just show up and you just give it your all anyway. And I think that is the powerpower.” – Bernadette Doyle
Bernadette Doyle has been helping coaches, consultants, trainers and therapists to get more clients organically for over 20 years. She is known for her down-to-earth, practical strategies that help her clients get results fast. Many of them are landing new clients within 48 hours following her approach. She gets a thrill from showing a simple path to 100k without complicated sales funnels, tech or constant launching. Having previously headed a 7-figure business with lots of complexity and moving parts, simplicity is now a core value. Embracing simplicity has allowed her space to run a multi-6 figure business from home, working less than 20 hours a week, so she has time for her passions of hot yoga and hiking.
The power of attraction can be magical for a female CEO. Attraction brings clients, connections and even team members. And when building a quality team, in particular, it can be a secret weapon. People naturally want to work for someone they respect and who is generating good within a particular space. This alleviates the need to go looking for high caliber team members. It also allows the CEO to look into someone who expresses interest in working for them, without making any commitment to hire.
But what, exactly, is the power of attraction? In this episode, I discuss what it is and what it is not with successful CEO and entrepreneur, Karin Carr. Karin is the real estate team owner and CEO at Georgia Coast Homes, the creator of YouTube for Agents, and a coach for those in the real estate business (Karin Carr Coaching). We talk about creating solutions, learning to delegate, turning mistakes into opportunities, and the superpower of understanding attraction. I hope you’ll be inspired and moved to action by this chat. Before you listen, I’ll give you one tiny spoiler alert: The power of attraction isn’t about you looking a certain way.
“You don’t have to be young, you don’t have to be skinny, you don’t have to be gorgeous… By being on camera, yes, there may be trolls that say something negative. But you know what? We can’t let it stop us. You can have such an amazing career if you’re just willing to put yourself out there.” – Karin Carr
Karin has been a REALTOR® since 2005. She heads the GCH team with Real in Savannah, GA. Upon relocating to a new city in 2017, she decided to start uploading videos to YouTube to help her become known in her new market.
Her business exploded and within two years she had formed a team that now generates more than 80% of their closings from YouTube. With more than 13,000 subscribers, her YouTube channel, Georgia Coast Homes, gets more than 40,000 organic views a month. Serving markets throughout GA and SC, her team averages 3-5 inbound leads per day without buying leads. Karin’s love of all things YouTube led her to create a training program for other agents around the world who want to generate a steady stream of inbound leads through video marketing.
She is the founder and CEO of Karin Carr Coaching and is thrilled to see the amazing results her students are getting. She is also the host of the free Facebook group, YouTube for Real Estate Agents, which has over 20,000 members.
Karin is also a national speaker on video marketing. She was named the #1 BombBomb Real Estate Video Influencer in 2019 (in the Consumer Education category) and has been featured on Fox News and Time.com. She has spoken at real estate conferences around the country and is a frequent livestream and podcast guest talking about the effectiveness of video marketing.
She is also the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.