As your business grows, your role as a leader should change and evolve. This includes what you do on a regular basis and what you relinquish to others. As you realign your leadership into co-creation, you’ll face countless challenges, including properly choosing and nurturing a team, letting go of all the things you once personally did, and even breaking old habits.
In this episode, I converse with Erika Sinner, founder and CEO of Directorie™ about numerous facets of leadership. We talk about setting healthy standards and expectations both for ourselves as leaders and for our team. Erika shares her wisdom regarding trusting yourself and following what you know, deep down, is the next right thing. As we talked, Erika dropped a truth bomb that even I was challenged by. I hope you’re challenged and encouraged as well.
“When you think about things about your business, you always feel like… ‘We don’t have time to create training’, ‘We don’t have time to hire’... And if you replace that with ‘It’s not important to create training’... it changes! It shifts how you feel about the things you just said. Because when you really think about it that way, you have to prioritize the things that are important. Or something’s gotta give.” – Erika Sinner
Enthusiasm, effort, and excellence: the keywords that embody all of Erika’s endeavors. And founding Directorie™ is no exception to this rule…she saw the need for a different model in the industry, and she stepped up to fill the void.
For nearly 20 years, she’s built successful teams, brands, and managed a myriad of agency relationships in the pharmaceutical industry. Her experience spans rare disease, high-science, and traditional medications delivered in the hospital, community setting, or by focused specialists. From clinical development through commercialization and lifecycle management, she challenges her teams and clients to always imagine a unique solution with an empathetic basis.
Erika extends that caring spirit to her family, foster families, and animal rescue organizations. You can participate in those adventures by joining her, her husband, Chris and her furbabies Kingston, Mishka, Edmond, and Theodore on Instagram @crazy4pei.
Directorie™ is a highly-experienced team of pharmaceutical marketing pros ready to take projects to level 11. They confidently join teams with a whole stack of experience to commercialize and prepare organizations with one goal: Medications reaching patients who need them most.