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Leadership is Feminine

For most women, when we are invited to study leadership the teachers, scholars, authorities and models are primarily… men. We are indoctrinated from the time we are born that men are the leaders and that natural male characteristics are the strengths you must also possess to be a good leader. Powerful. Strong. Authoritative. Direct. Assertive. Decisive. These and so many more are attributes that are typically associated with the male model of a leader. And so, for the better part of the last one hundred years as women have made their way into the fold, in a variety of leadership roles, we have learned and studied to walk the way of a men to achieve success. Women dismiss their own knowing because we’ve been so indoctrinated in male leadership models. We dismiss what we know for what others tell us to be and how to be seen. There is another way to lead. To be in alignment. To not feel like an imposter. It’s time for the reimagining of leadership. That’s not to disparage any of the progress that has come before us. Progress is progress. For those of us who stand in the footsteps of the women who came before us we are here because of their courage, bravery and resilience. I wonder instead if women equally looked to the characteristics they learned from their mothers for leadership. I wonder if we were taught to lean on different qualities to drive success. I wonder what might happen then? The traditional qualities of mothering are communication, nurturing, listening, strength, support, grace, and yes… love. What if to be the best leader you can be as a woman, you integrated the best of both? This is how women will stand with integrity in their role as leaders. As women, we can be assertive, direct, powerful, and authoritative but we need not only rely on those attributes for success. After 25 years of watching and studying leaders, I can tell you that for sure many traditional male attributes are effective in the short run, but they typically only serve a few. Whereas, when leadership is feminine. When the leader possesses the strengths of femininity and grace the results are for all. This podcast is my like my gentle request and invitation to my fellow female leaders that we reclaim the world leadership as one that is a feminine definition. That we continue to work with all of our allies to build organizations and systems that include more support, collaboration, grace and communication. And that we do so not because we are uncomfortable with the more traditional male-dominating models, but because we truly do know that leadership is a feminine strength and attribute. And the world needs more of us leading. Now more than ever.
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Apr 25, 2022

As your business grows, your role as a leader should change and evolve. This includes what you do on a regular basis and what you relinquish to others. As you realign your leadership into co-creation, you’ll face countless challenges, including properly choosing and nurturing a team, letting go of all the things you once personally did, and even breaking old habits.

In this episode, I converse with Erika Sinner, founder and CEO of Directorie™ about numerous facets of leadership. We talk about setting healthy standards and expectations both for ourselves as leaders and for our team. Erika shares her wisdom regarding trusting yourself and following what you know, deep down, is the next right thing. As we talked, Erika dropped a truth bomb that even I was challenged by. I hope you’re challenged and encouraged as well. 

“When you think about things about your business, you always feel like… ‘We don’t have time to create training’, ‘We don’t have time to hire’... And if you replace that with ‘It’s not important to create training’... it changes! It shifts how you feel about the things you just said. Because when you really think about it that way, you have to prioritize the things that are important. Or something’s gotta give.” – Erika Sinner

What You’ll Learn 

  • Breaking corporate-world habits
  • Trusting yourself
  • Nurturing a growing team
  • Realigning your leadership to co-creation
  • Connecting for authentic validation
  • Choosing whose advice you heed
  • Replacing the “I don’t have time” mindset

Meet Erika Sinner

Enthusiasm, effort, and excellence: the keywords that embody all of Erika’s endeavors. And founding Directorie™ is no exception to this rule…she saw the need for a different model in the industry, and she stepped up to fill the void. 

For nearly 20 years, she’s built successful teams, brands, and managed a myriad of agency relationships in the pharmaceutical industry. Her experience spans rare disease, high-science, and traditional medications delivered in the hospital, community setting, or by focused specialists. From clinical development through commercialization and lifecycle management, she challenges her teams and clients to always imagine a unique solution with an empathetic basis. 

Erika extends that caring spirit to her family, foster families, and animal rescue organizations. You can participate in those adventures by joining her, her husband, Chris and her furbabies Kingston, Mishka, Edmond, and Theodore on Instagram @crazy4pei.

About Directorie™

Directorie™ is a highly-experienced team of pharmaceutical marketing pros ready to take projects to level 11. They confidently join teams with a whole stack of experience to commercialize and prepare organizations with one goal: Medications reaching patients who need them most.

Contact Info and Recommended Resources

Connect with Erika Sinner

Connect with Kris Plachy

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