Leadership is Feminine: A Conversation with Tara Fust

Leadership is Feminine

For most women, when we are invited to study leadership the teachers, scholars, authorities and models are primarily… men. We are indoctrinated from the time we are born that men are the leaders and that natural male characteristics are the strengths you must also possess to be a good leader. Powerful. Strong. Authoritative. Direct. Assertive. Decisive. These and so many more are attributes that are typically associated with the male model of a leader. And so, for the better part of the last one hundred years as women have made their way into the fold, in a variety of leadership roles, we have learned and studied to walk the way of a men to achieve success. Women dismiss their own knowing because we’ve been so indoctrinated in male leadership models. We dismiss what we know for what others tell us to be and how to be seen. There is another way to lead. To be in alignment. To not feel like an imposter. It’s time for the reimagining of leadership. That’s not to disparage any of the progress that has come before us. Progress is progress. For those of us who stand in the footsteps of the women who came before us we are here because of their courage, bravery and resilience. I wonder instead if women equally looked to the characteristics they learned from their mothers for leadership. I wonder if we were taught to lean on different qualities to drive success. I wonder what might happen then? The traditional qualities of mothering are communication, nurturing, listening, strength, support, grace, and yes… love. What if to be the best leader you can be as a woman, you integrated the best of both? This is how women will stand with integrity in their role as leaders. As women, we can be assertive, direct, powerful, and authoritative but we need not only rely on those attributes for success. After 25 years of watching and studying leaders, I can tell you that for sure many traditional male attributes are effective in the short run, but they typically only serve a few. Whereas, when leadership is feminine. When the leader possesses the strengths of femininity and grace the results are for all. This podcast is my like my gentle request and invitation to my fellow female leaders that we reclaim the world leadership as one that is a feminine definition. That we continue to work with all of our allies to build organizations and systems that include more support, collaboration, grace and communication. And that we do so not because we are uncomfortable with the more traditional male-dominating models, but because we truly do know that leadership is a feminine strength and attribute. And the world needs more of us leading. Now more than ever.

Leadership is Feminine

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A Conversation with Tara Fust | S03E08 0

Apr 18, 2022

With the demands of life and business in our modern times, peace can be elusive. Yet, as female CEOs, we sometimes talk ourselves out of creating that necessary environment of calm. We wrongly believe we’re not worthy or that it’s indulgent or selfish, but it isn’t. It’s truly an investment in yourself and your business.

In this episode, I talk with interior designer Tara Fust (Tara Fust Design) about the value of peace. We discuss fostering peace in all endeavors, whether it’s in your surroundings or within relationships. She shares about the joy of finding common ground with other women, the pitfalls of taking on a business partner, and the power of staying present through failure. As you listen to our discussion, I hope you find the inspiration to build beauty and serenity into your life and business.

“When you can create those moments of peace and quiet where you can just kinda get back to who you are… So powerful.” – Tara Fust

What You’ll Learn

Finding common ground with others
Contemplating taking on a partner
Staying present in failure
Owning your wisdom
Investing in peace
Not asking for permission
Leaning into what you know

Meet Tara Fust

Tara is the founder and designer of Tara Fust Design. TFD is all about collected, casual, effortless style. It's home. The kind of place that makes you want to kick off your shoes, grab a drink, and hang out for a while.

Tara in her own words…
THE FAT: I'm the daughter of an interior designer who grew up living in homes that were constantly evolving, changing… being redone. Combine that with the sunshine and beaches of Southern California and it’s no surprise I’m living a creative life that’s inspired by easy, beautiful living.

THE SKINNY: A move South and the springboard of a little home furnishings store—plus a handful of great clients—and I’ve found my place. It's about creating homes and spaces that invite you in, beg you to stay, and make your day when you come through the door.

Contact Info and Recommended Resources

Connect with Tara Fust

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